Using Twitter To Create Profitable Relationships
So, you are hoping to sell your products, or have people join your mailing list and position yourself as an expert in your industry.
Well, Twitter is a great way to accomplish those tasks, however you have to do it the right way to make it work. They think that all they need to do in order to make money from Twitter is to get lots of followers and then send out sales link after sales link as their Tweets.
You’ve probably seen this yourself. I’ve seen examples of people sending out TWENTY or more sales links in an hour with no useful content or freebies at all. Sadly, there are automated tools to help promote this kind of Twitter spam and make it easier to blast out the ads.
This technique is very questionable and for the most part it is simply known as SPAM. And beyond that, it is a marketing technique that simply does not work. It’s like with a mailing list, people need a reason to follow and continue following you. Give them a good reason – make them interested in you and your Tweets. Start building relationships on Twitter and you’ll see far greater results – with people actually buying your products and opting into your promotions as a direct result of your Tweets. You will start to find people following you because they are genuinely interested in you and your Tweets and not simply because you followed them first in an attempt to have them follow you back. These types of followers are exactly what you want. These people will be the most responsive followers of the bunch.
Building relationships on Twitter – Here is how to do it:
Treat your followers well, and give them good information. Do you know what they are interested in? Ask them what is hot in the niche.
When a follower is interested in something, point them in the right direction. Don’t think about selling – instead concentrate on giving value and building relationships.
Ask questions, send people messages, and join in with the Twitter community spirit. If you like another Tweeter’s post, be sure to re-tweet it. This will be greatly appreciated by the original Tweeter as well as appreciated by your own followers for the added information.
Make sure to include photos and video links as well. People really like videos and pictures, and even more so if there is a little bit of gossip involved with them.
So in a nut shell, just provide true value and join in the social aspect. Taking this approach to Twitter will help you build a growing foundation of followers, which will ultimately help you make money on Twitter and lots of it.
Tagged with: creating a list • followers • make money • social media • social network • tweet • twitter
Filed under: Internet Marketing • Social Networking
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